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The data gathered from Facebook found posts about President Trump garnered 260 percent higher engagement than others.
Internationally recognized with a strong presence in the United States, Inquisitr is ranked amongst the top 2,500 websites worldwide and one of the top 1,000 in the U.S.
This November, Inquisitr CEO Dominick Miserandino noticed that TopBuzz News, the news aggregator app from ByteDance, the same company behind wildly popular short-form video app TikTok, was its No. 1 referral source, driving 23% of traffic, topping Facebook and Google. At the same time last year, TopBuzz was only driving 0.14% of traffic.
A site owned by the parent company of TikTok is a growing source of traffic for media publishers, and recently became the largest referral source for Inquisitr media.
Dominick Miserandino, CEO at mid-size publisher The Inquisitr, said the road to publishing is rocky, but diversifying the origin of the traffic to the site changes everything. Since taking this strategy and not worrying that the majority of the site's traffic comes from Google, the company has managed to increase revenue by 60% year-over-year and growth by 40% YoY.